All customers are not created equal. The more loyal a customer is to your product, service, company, the more valuable they are to your business. Learn how to take your next customer from "Suspect" to "Advocate" at this workshop presented by Gary Smith of the Lane Small Business Development Center. The workshop is designed to improve the effectiveness of your company's marketing efforts, focusing on an often overlooked aspect of marketing - Customer Stages.
Learn the outline of relationship stages, discuss specific ideas for effectively moving your customers through the stages, and work on simple and practical ways to improve your marketing efforts.