Consumer & Business Trends in Japan
A Guide to Succeeding in One of the World’s Most Affluent Markets
A Presentation by Mr. Satoru Sunagawa, Oregon’s Trade and Investment Officer in Japan
Date: Thursday, December 9th, 2010 Time: 7:30 AM – 8:45 AM
Venue: The Eugene Area Chamber of Commerce 1401 Willamette Street , Eugene, OR 97401
The rapid growth of China has captured the business world’s attention, but Japan remains one of the top markets for American goods – with an affluent population, stable economy and a mature legal system. And now, the Japanese Yen is at near record levels against the US dollar, making American goods a bargain for Japanese consumers.
Mr. Sunagawa will tell us about:
• The state of the Japanese economy
• Current consumer trends
• New distribution channels in Japan
• The rules for success
This presentation will be focused on the natural products sector, but contains information of interest to any business that wants to enter or improve results in the Japanese market.
About the speaker: Mr. Satoru Sunagawa is the Trade and Investment Officer at Oregon’s Japan Representative Office in Tokyo. He is responsible for promoting the export of Oregon goods and services to Japan and promoting Oregon as a location for Japanese investment. Mr. Sunagawa keeps in close contact with the U.S. Embassy Commercial Service, the Japan External Trade Organization (JETRO), the Ministry of Economy, Trade and Industry (METI), and other trade related organizations. He is a member of the executive committee of the American State Offices Association (ASOA) in Japan. Prior to joining JRO, Sunagawa served as an international affairs and public relations official of the Professional Golfers’ Association of Japan (PGAJ), where his responsibilities included expanding the game and business of golf and coordinating with other countries’ PGAs to advance the game. Sunagawa graduated from St. John’s University (New York) with a bachelor’s degree in Sports Management and business.
About Business Oregon: Business Oregon works to create, retain, expand and attract businesses that provide sustainable, living-wage jobs for Oregonians through public-private partnerships, leveraged funding and support of economic opportunities for Oregon companies and entrepreneurs. Visit us at: http://www.oregon4biz.com.
About the Eugene Area Chamber of Commerce: For more than 100 years, the Chamber has been committed to meeting the needs of the local business community. When you join the Chamber, you become part of an active, dynamic association of business and community leaders dedicated to improving the quality of life in the Eugene-Springfield area. Visit us at: http://www.eugenechamber.com